Dana would rather make a poor business decision than look weak

How can he talk about $10m on advertising in a way that suggests every penny matters to them, only to then seem utterly not bothered to lose out on many times that by not letting such a huge fight happen? He wouldn't get near the top of any real business with such an approach, when he would quite happily lose the company money if it meant preserving his image as almighty ruler.

Does he have to be front and centre and so visible all the time btw? I mean even Don King could live lurking to...

Dana would rather make a poor business decision than look weak